| One of the most important factors in obtaining high | | | | top SERPs. |
| rankings in Search Engine Result Pages (SERPs) is | | | | So on top of keyword density, particular attention |
| your content and how it implements the keywords | | | | must be put into how far apart keywords are. I |
| your SE campaign is targeting. These are the top | | | | wouldn't put the same keyword in the same |
| elements in having a well written landing page are, in | | | | sentence, because it would probably sound like spam. |
| no specific order: | | | | Keyword Prominence is how important the keyword |
| - Keyword Density | | | | looks on the page. The closer to the top of the page |
| - Readability | | | | the keyword is the more important the crawler will |
| - Keyword Prominence | | | | think it is to your site. So, for example: |
| - Length | | | | Our Michigan Lakefront Property is the most beautiful |
| The first two are equally important. Keyword | | | | land... |
| Prominence and length is less important. | | | | Will be seen as more prominent, and thus more |
| If you have not researched your keywords, stop | | | | important than something like |
| here and do so. Keyword research needs a great | | | | Blah blah blah so come see our Michigan Lakefront |
| deal of attention. I will be writing again to talk about | | | | Property. |
| this subject specifically. | | | | These examples are only a sentence long and are |
| KeyWord Density is the most important when it | | | | meant to illustrate the position of the keywords as a |
| comes to a raw search engine crawl. Calculating | | | | whole in the content. Try to put as many of your |
| Keyword density works something like this: | | | | keywords in towards the top of your page as you |
| 1. Find the total number of iterations of your | | | | can, and fewer of the target keywords in the |
| keyword phrase in your document. Only include the | | | | bottom of your content. This way Google will see |
| text between the tags, this includes the headings. | | | | that you place a lot of importance on your keyword. |
| Let's say your keyword phrase is, "Real Estate | | | | Keyword Prominence is also how close your target |
| Michigan." The whole term counts as one, which | | | | keywords in your keyword phrase are. If the words |
| means the iteration of each individual word is worth | | | | "Michigan," "Lakefront," and "Property" are right next |
| ~.3. For example, "Take a look at our Lake Michigan | | | | to each other, they will be given more weight than if |
| Property," has ~.3 keywords when searching for the | | | | they are split up. |
| phrase, "Real Estate Michigan." Also be sure to only | | | | Michigan Lakefront Property |
| count the number of keywords for your specific | | | | Will have more prominence than |
| phrase. You can only calculate Keyword density for | | | | Michigan has absolutely beautiful property on the |
| one phrase at a time. | | | | lakefront |
| 2. Take the number of keywords in your content | | | | The first one will be given more preference than the |
| and divide by the total number of words on your | | | | second. However, using the same phrase over and |
| page. So you should do some type of calculation like | | | | over again makes for a boring read, so don't use |
| this: | | | | your entire keyword phrase too often. Split up your |
| Ex. 5.3 keywords / 285 words = 10% Keyword | | | | phrase and look for ways to put different words in |
| Density. | | | | the phrase into your content so that it doesn't |
| So what is the optimal keyword density? That | | | | destroy the readability without sacrificing search |
| seems to vary widely. These are the | | | | engine ranking. |
| recommendations for Google and the websites I find | | | | Length varies from many sites, and is really what ties |
| them at: | | | | up all of these other attributes. The average length |
| Keyword Density: SEO Considerations by Wayne | | | | for pages is 600, which means with a 2% keyword |
| Hubert - 2% | | | | density you should have 12 iterations of your |
| Mike's Marketing Tools - 2%-8% | | | | keyword phrase. This 12 iterations is of the "Michigan |
| Pefect Keyword Density by Ahmed El-Naggar - 10% | | | | lakefront property" only. I would personally only use |
| - 1%-7% | | | | the entire phrase about 5 times or else you might |
| Google Ranking Factors - 5%-20% | | | | sound like a spammer to a reader. You should have |
| After looking through the organic results, most of | | | | 12 iterations of every keyword in the phrase, unless |
| the #1 sites on Google hover between 2-3%, and | | | | there's overlap between your keyword phrases like |
| this is what I recommend sticking to. | | | | "michigan lakefront property" and "michigan |
| Readability is just as important for two reasons: you | | | | waterfront property." Therefore you would ideally |
| want to make content your user can read easily, and | | | | want 12 each of Michigan, lakefront, waterfront, and |
| you really don't want the search engines to pick up | | | | property. |
| the site as spam. So let's say a site is optimized for | | | | Another thing you don't want to do is finish a |
| "Lakefront Property": | | | | beautiful write-up because and add 200 more just |
| Lakefront property Lakefront Property Lakefront | | | | because it's only 400 words long. Don't write bad |
| Property by Super Duper Land Company, etc. | | | | content, your visitors won't want to read it. Aim for |
| No one wants to read that garbage, and search | | | | 600 and if you fall short or go over then try to come |
| engines don't like to crawl it either. They take one | | | | up with some more useful content. If you can only |
| look at it and throw it into the | | | | succeed in adding fluff, don't bother. |
| spam-keyword-spewing bin which is very far from | | | | |