| As a publicist and marketing expert I've worked with | | | | contact you. |
| a number of doctors, lawyers, entrepreneurs and | | | | 3. Create or improve your web site. There's a ton of |
| authors in their marketing efforts. I've used practically | | | | business out there online, but if your website looks |
| every form of marketing method from public | | | | ancient, then there goes your credibility. So, make |
| relations and advertising to internet marketing and | | | | sure it's up to date, has the new articles you just |
| direct mail. You name the medium; I've done it... that | | | | wrote and that you've optimized it so search engines |
| includes banner towing planes, hot air balloons and | | | | can find you. Worse yet, if you don't have a web |
| highway billboards. But when you're the owner of a | | | | site, better spend more than your lunch hour creating |
| small business and captain of your own ship, money | | | | one. There's really nothing more important than |
| is tight and every minute counts so you need to | | | | creating a web site for your business. Want a top |
| maximize both time and money to the fullest. So, | | | | notch site? Check out the web design services at |
| looking at an area that most people just slough off, I | | | | 4. Take an online marketing class. If you are eating a |
| am here to tell you how to Market Your Business | | | | sandwich at your desk then sign up for Google's Pay |
| During Your Lunch Hour. | | | | Per Click (PPC) tutorial and become a master at PPC. |
| I've come up with a few things you can do over the | | | | Go to Google PPC Tutorial and check out how you |
| lunch hour to promote your business. Here we go: | | | | can generate new leads via your web site using Pay |
| 1. Never have lunch alone. Network with top execs, | | | | Per Click marketing. Few things you could do with |
| current clients, people who can influence others, | | | | your time will pay bigger rewards. |
| everyone from the pastor at the church to the head | | | | 5. Speak at your local service clubs noon time |
| of the Chamber of Commerce. Make a list and keep | | | | meeting. Every service club i.e. Rotary, Kiwanis, |
| your lunch calendar full. Let's face it, everyone has to | | | | Women's Club etc, need a speaker. Even if you talk |
| eat lunch and if you're buying most people would eat | | | | about your hobby, a charity you support or |
| with anyone! | | | | something outside your area of expertise people are |
| 2. Write one article a week. Everyone has expertise | | | | getting to know you. People like to do business with |
| on certain subjects related to their field. Write a | | | | someone they know and can trust. Personally I talk |
| 600-1000 word article about a focused topic. First | | | | about my hot air balloon flights in Michigan and my |
| come up with a list of topics you want to write | | | | exploits around the world. Most people find it very |
| about. Then set a goal to have them completed by a | | | | interesting and it allows people to get to know me |
| certain date; one a week works for me. If you don't | | | | better. The Bottom Line: Your lunch hour is a terrible |
| have time, hire a ghost writer (you still get to put | | | | thing to waste. Put it to good use and watch your |
| your name on it). Where do you find a ghost writer? | | | | business grow and prosper. One more thing. If you |
| Check your local newspaper; chances are there's a | | | | think working through your lunch is a little insane then |
| writer who'd like to pick up some extra cash. Can't | | | | you'll find a sympathetic ear in a new book by |
| work with someone so close to home, go two | | | | Washington DC business coach Lisa Whaley. The title |
| towns away to that community's newspaper. Or, | | | | says it all: "Prisoners of Technology, Time to Get |
| check out this online resource at: Then publish the | | | | Unplugged!" Lisa says instead of making life easier, |
| articles on the internet using sites like Why should | | | | technology has introduced complexity. Instead of |
| you go through all this trouble? It's simple. People | | | | giving us more time with family, technology has pulled |
| search online for the solution to their problem or for | | | | family members away from each other and toward |
| someone or something that can solve their problem. | | | | their devices. Maybe she has a point! But, hey I am |
| Once someone reads your article they are "pre-sold" | | | | working through my lunch, how about you? |
| on your ability to do the same for them, then they | | | | |