| As a publicist and marketing expert I've
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| | 3. Create or improve your web site.
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| worked with a number of doctors, lawyers,
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| | There's a ton of business out there
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| entrepreneurs and authors in their
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| | online, but if your website looks
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| marketing efforts. I've used practically
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| | ancient, then there goes your
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| every form of marketing method from
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| | credibility. So, make sure it's up to
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| public relations and advertising to
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| | date, has the new articles you just wrote
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| internet marketing and direct mail. You
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| | and that you've optimized it so search
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| name the medium; I've done it... that
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| | engines can find you. Worse yet, if you
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| includes banner towing planes, hot air
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| | don't have a web site, better spend more
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| balloons and highway billboards. But
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| | than your lunch hour creating one.
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| when you're the owner of a small business
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| | There's really nothing more important
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| and captain of your own ship, money is
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| | than creating a web site for your
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| tight and every minute counts so you need
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| | business. Want a top notch site? Check
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| to maximize both time and money to the
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| | out the web design services at
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| fullest. So, looking at an area that most
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| | 4. Take an online marketing class. If
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| people just slough off, I am here to tell
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| | you are eating a sandwich at your desk
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| you how to Market Your Business During
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| | then sign up for Google's Pay Per Click
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| Your Lunch Hour.
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| | (PPC) tutorial and become a master at
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| I've come up with a few things you can do
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| | PPC. Go to Google PPC Tutorial and check
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| over the lunch hour to promote your
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| | out how you can generate new leads via
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| business. Here we go:
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| | your web site using Pay Per Click
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| 1. Never have lunch alone. Network with
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| | marketing. Few things you could do with
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| top execs, current clients, people who
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| | your time will pay bigger rewards.
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| can influence others, everyone from the
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| | 5. Speak at your local service clubs noon
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| pastor at the church to the head of the
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| | time meeting. Every service club i.e.
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| Chamber of Commerce. Make a list and keep
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| | Rotary, Kiwanis, Women's Club etc, need a
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| your lunch calendar full. Let's face it,
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| | speaker. Even if you talk about your
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| everyone has to eat lunch and if you're
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| | hobby, a charity you support or something
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| buying most people would eat with anyone!
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| | outside your area of expertise people are
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| 2. Write one article a week. Everyone has
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| | getting to know you. People like to do
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| expertise on certain subjects related to
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| | business with someone they know and can
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| their field. Write a 600-1000 word
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| | trust. Personally I talk about my hot air
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| article about a focused topic. First come
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| | balloon flights in Michigan and my
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| up with a list of topics you want to
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| | exploits around the world. Most people
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| write about. Then set a goal to have them
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| | find it very interesting and it allows
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| completed by a certain date; one a week
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| | people to get to know me better. The
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| works for me. If you don't have time,
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| | Bottom Line: Your lunch hour is a
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| hire a ghost writer (you still get to put
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| | terrible thing to waste. Put it to good
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| your name on it). Where do you find a
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| | use and watch your business grow and
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| ghost writer? Check your local newspaper;
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| | prosper. One more thing. If you think
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| chances are there's a writer who'd like
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| | working through your lunch is a little
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| to pick up some extra cash. Can't work
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| | insane then you'll find a sympathetic ear
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| with someone so close to home, go two
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| | in a new book by Washington DC business
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| towns away to that community's newspaper.
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| | coach Lisa Whaley. The title says it all:
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| Or, check out this online resource at:
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| | "Prisoners of Technology, Time to Get
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| Then publish the articles on the internet
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| | Unplugged!" Lisa says instead of making
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| using sites like Why should you go
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| | life easier, technology has introduced
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| through all this trouble? It's simple.
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| | complexity. Instead of giving us more
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| People search online for the solution to
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| | time with family, technology has pulled
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| their problem or for someone or something
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| | family members away from each other and
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| that can solve their problem. Once
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| | toward their devices. Maybe she has a
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| someone reads your article they are
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| | point! But, hey I am working through my
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| "pre-sold" on your ability to do the same
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| | lunch, how about you?
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| for them, then they contact you.
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|
