| On a scale of one to ten most
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| | implement patient education via flat
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| chiropractors will answer ten - sometimes
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| | screen monitors and servers that deliver
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| even eleven!! Yet, patient education is
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| | a staggering 11,000 images to patients
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| one of the hardest concepts for
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| | while they wait to be seen by the
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| chiropractors to manage. Many
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| | chiropractic professional. These
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| chiropractors talk to their patients
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| | messages can be fully customized to each
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| about chiropractic issues or give them
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| | individual chiropractor's office to
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| brochures but in a society that is
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| | create a complete advertising and
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| largely visual, how much of that
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| | marketing campaign to support the
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| information is getting through
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| | doctor's specific area of expertise. The
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| effectively to the patient? If only 10%
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| | possibilities are almost limitless for
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| of the population is accessing
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| | the chiropractor to create a viable
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| chiropractic care, it would follow that
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| | marketing strategy for their practice.
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| current marketing strategies employed by
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| | In addition to the 11,000 images
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| chiropractic professionals is not working
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| | contained in 150 different slide shows,
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| or not working effectively enough. How
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| | doctors would also be able to receive 270
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| many referrals or repeat clients could a
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| | additional shows over the next five years
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| chiropractic professional be missing out
| |
| | containing information from the Optimum
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| on because their patients are not
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| | Health University newsletter series on
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| properly educated about the many benefits
| |
| | the latest chiropractic developments.
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| of chiropractic care for them, their
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| | The system is easy to install as well.
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| families and friends? The vast majority
| |
| | According to Brican's Territory Manager
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| of chiropractic patients simply are not
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| | in Indiana, Tim Pezold, "This is really
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| aware of the vast array of benefits they
| |
| | designed to be plug and play." The
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| can receive from chiropractic care. They
| |
| | company provides the servers, monitors
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| don't acquire patient education on
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| | and cables necessary. All the
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| television or in magazines or newspapers.
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| | chiropractor needs to do is lay the
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| Their primary source of information
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| | cables and hang the monitors and they're
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| comes from the chiropractic office
| |
| | ready for new business. Brican's
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| itself. So how can chiropractors
| |
| | system is in use in over 3000
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| maximize the time spent in their office
| |
| | chiropractic offices around the country
|
| and educate patients on the benefits of
| |
| | as well as in several chiropractic
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| chiropractic care? Brican Systems
| |
| | colleges including Life University,
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| Corporation has spent the past twelve and
| |
| | Palmer College, Life West, Parker
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| a half years developing the solution.
| |
| | Chiropractic College and others. Many of
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| Brican Corporation, who specializes in
| |
| | these offices are seeing an increase of
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| patient education systems for
| |
| | six or more new patients coming in as a
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| chiropractic offices, has developed a
| |
| | direct result of this marketing strategy
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| patient education program to utilize
| |
| | being implemented in their office.
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| waiting time in the reception and
| |
| | Dr. Patrick Porter is the host of
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| adjustment rooms with informational
| |
| | "Chiropractic Corner," a free podcast
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| messages, office news and the latest in
| |
| | series packed with information for
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| chiropractic developments. This system
| |
| | doctors of chiropractic.
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| uses the most advanced technology to
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| |
|
