| On a scale of one to ten most chiropractors will | | | | the most advanced technology to implement patient |
| answer ten - sometimes even eleven!! Yet, patient | | | | education via flat screen monitors and servers that |
| education is one of the hardest concepts for | | | | deliver a staggering 11,000 images to patients while |
| chiropractors to manage. Many chiropractors talk to | | | | they wait to be seen by the chiropractic professional. |
| their patients about chiropractic issues or give them | | | | These messages can be fully customized to each |
| brochures but in a society that is largely visual, how | | | | individual chiropractor's office to create a complete |
| much of that information is getting through | | | | advertising and marketing campaign to support the |
| effectively to the patient? If only 10% of the | | | | doctor's specific area of expertise. The possibilities |
| population is accessing chiropractic care, it would | | | | are almost limitless for the chiropractor to create a |
| follow that current marketing strategies employed by | | | | viable marketing strategy for their practice. In |
| chiropractic professionals is not working or not | | | | addition to the 11,000 images contained in 150 |
| working effectively enough. How many referrals or | | | | different slide shows, doctors would also be able to |
| repeat clients could a chiropractic professional be | | | | receive 270 additional shows over the next five |
| missing out on because their patients are not | | | | years containing information from the Optimum |
| properly educated about the many benefits of | | | | Health University newsletter series on the latest |
| chiropractic care for them, their families and friends? | | | | chiropractic developments. The system is easy to |
| The vast majority of chiropractic patients simply are | | | | install as well. According to Brican's Territory Manager |
| not aware of the vast array of benefits they can | | | | in Indiana, Tim Pezold, "This is really designed to be |
| receive from chiropractic care. They don't acquire | | | | plug and play." The company provides the servers, |
| patient education on television or in magazines or | | | | monitors and cables necessary. All the chiropractor |
| newspapers. Their primary source of information | | | | needs to do is lay the cables and hang the monitors |
| comes from the chiropractic office itself. So how can | | | | and they're ready for new business. Brican's system |
| chiropractors maximize the time spent in their office | | | | is in use in over 3000 chiropractic offices around the |
| and educate patients on the benefits of chiropractic | | | | country as well as in several chiropractic colleges |
| care? Brican Systems Corporation has spent the past | | | | including Life University, Palmer College, Life West, |
| twelve and a half years developing the solution. | | | | Parker Chiropractic College and others. Many of these |
| Brican Corporation, who specializes in patient | | | | offices are seeing an increase of six or more new |
| education systems for chiropractic offices, has | | | | patients coming in as a direct result of this marketing |
| developed a patient education program to utilize | | | | strategy being implemented in their office. |
| waiting time in the reception and adjustment rooms | | | | Dr. Patrick Porter is the host of "Chiropractic Corner," |
| with informational messages, office news and the | | | | a free podcast series packed with information for |
| latest in chiropractic developments. This system uses | | | | doctors of chiropractic. |