How to Make an Incredible Impression During Your Most Vulnerable Moment

Copyright © 2008 Ed Bagleypublisher spent all of his time walking around the
Thirty-nine years ago I had taken a weekend job asnewsroom for the next few days and telling anyone
a police reporter for the Colorado Springs Free Press,that would listen that "he had been in the news
a daily newspaper competitor to the long-establishedbusiness for more than 40 years and had never,
Colorado Springs Gazette. The Free Press was aever, seen a kid catch on to the business as quickly
morning paper and the Gazette an afternoon paper inas this Bagley kid."
Colorado in 1968.Within a week, I was the new sports editor of the
Early one Saturday night an elderly man who lookedColorado Springs Free Press, a daily newspaper. I
like my grandfather came rushing into the newsroom,quickly hired a bunch of my friends and contacts, and
making a beeline path to my desk.spent my immediate future covering the Denver
"I have a problem and I need help," he said quickly.Broncos in the NFL and the Air Force Academy in the
"What can I do?" I replied, kicking myself forNCAA.
volunteering. I was new to the police scene and reallyHow did it happen that I could make such an
had not acclimated myself to the routine. Afterincredible impression in my most vulnerable moment?
glancing around, I became aware that he was headedHere is how:
my way because I was the only choice at thatWhen the publisher asked me if I knew anything
moment.about putting out a newspaper section, I did not tell
"Do you know anything about producing a sportshim that I:
section?" he asked.1) Was an award-winning sports editor for The
Not knowing what I might be getting into, I slowlyArrowhead, my school newspaper at Flint Central
answered, "I played some sports in high school."High School in Flint (MI).
Then he shared his situation: "I have been somewhat2) Was a Michigan State University graduate with a
critical of my sports editor in recent weeks, andBachelor of Arts Degree in Journalism.
when I arrived to work this afternoon, I found out3) Was a weekly newspaper editor prior to arriving in
that he had up and quit, walking out in a huff.Colorado Springs.
Because of the loyalty of his staff, they all walked4) Knew how to handle wire copy, write stories,
out with him in a show of solidarity. I need to put outtake and develop pictures, layout pages, write
the sports section tonight and I need your help."headlines and photo captions, and do everything else
Being older, more experienced and more mature, Ithat needed to be done.
now realize I kind of felt like the President was5) Was an outstanding prep runner in high school, had
calling, and so I stuck my neck out by agreeing toplayed baseball, basketball, football and hockey in my
help.youth, and was also on the swim team in high school.
My needy "grandfather" figure turned out to be theWhy did I do this? Easy, if I shot off my mouth
publisher of the newspaper. He quickly ushered meabout what I knew and then screwed up, I would
into the wire room, and began a two-minute drill onnever regain the publisher's confidence in my abilities.
what I would have to do in taking stories off of theBy wisely acting normal but giving the impression that
Associated Press and United Press International newsI had fallen off of a hayseed wagon, anything I did
wires. The first thing you learn is the stories arewas impressive to a man with an urgent need.
continuous on the multiple wires.The moral to this real life, true story is: Never be too
Then he took me to the sports department andquick to tell people what you know or can do, and
began explaining how we needed to choose storiesnever be too slow to figure out when opportunity is
to run, edit copy, layout news pages, write headlines,knocking. It is called street smarts and it is one way
choose pictures to crop and run, write photothat successful people get ahead in life.
captions, answer phone calls from stringers in theFrom potential disaster, I would go on to be editor or
field, take dictation over the phone, etc. There weremanaging editor of 6 weeklies, an investigative
formerly several support staffers that did thesereporter for a daily, managing editor of a daily and
tasks daily with the sports editor in command.own and operate a community publishing company.
It became obvious to me that the publisher had notAnother very important lesson in life that I learned
done squat in producing a daily sports sectionor anyfrom this experience was, when a person has a
section of the paperin years. We started sendingneed, do not shoot off your face about what you
copy and photos down to production so typesettersknow, simply shut up and get about the business of
could get cranking out copy. There was some realhelping the person at THEIR point of need, not yours.
trauma at times, but we managed to get the jobLife has a way of rewarding people who tend to be
done.more other-centered than self-centered.
Remember that 38 years ago, there was noTake your eye off of yourself and put it on
Internet, no transferring of files, no softwaresomeone else, and life will naturally send its blessings
programs to generate area layout, and no automaticyour way.
plating process. Everything was done by hand with(Editor's Note: After I left the Free Press, it was
IBM Selectric typewriters, and over the phone.apparently acquired by the Sun Newspaper chain and
At the end of the night, the publisher was verybecame a liberal leaning news product in competition
grateful and invited me back to join him in the nextwith the more conservative Gazette-Telegraph. In
night's production. Long story short, I told him Ithe 1980s it apparently changed hands again when
would do it and call him if I needed any help. Thatthe Freedom Newspaper chain, owner of the
made him even more grateful. I did not call him theGazette-Telegraph, bought it and eliminated its only
next night and produced as good a sports section ascompetition by immediately firing the staff and
they had ever done.shutting it down.
What happened after that was incredible. The