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How to Make an Incredible Impression During Your Most Vulnerable Moment

Copyright  Ã‚©  2008  Ed  BagleyWhat happened after that was incredible. The
publisher spent all of his time walking
Thirty-nine years ago I had taken a weekendaround the newsroom for the next few days and
job as a police reporter for the Coloradotelling anyone that would listen that "he had
Springs Free Press, a daily newspaperbeen in the news business for more than 40
competitor to the long-established Coloradoyears and had never, ever, seen a kid catch
Springs Gazette. The Free Press was a morningon to the business as quickly as this Bagley
paper and the Gazette an afternoon paper inkid."
Colorado  in  1968.
Within a week, I was the new sports editor of
Early one Saturday night an elderly man whothe Colorado Springs Free Press, a daily
looked like my grandfather came rushing intonewspaper. I quickly hired a bunch of my
the newsroom, making a beeline path to myfriends and contacts, and spent my immediate
desk.future covering the Denver Broncos in the NFL
and  the  Air  Force  Academy  in  the  NCAA.
"I have a problem and I need help," he said
quickly. "What can I do?" I replied, kickingHow did it happen that I could make such an
myself for volunteering. I was new to theincredible impression in my most vulnerable
police scene and really had not acclimatedmoment?  Here  is  how:
myself to the routine. After glancing around,
I became aware that he was headed my wayWhen the publisher asked me if I knew
because I was the only choice at that moment.anything about putting out a newspaper
section,  I  did  not  tell  him  that  I:
"Do you know anything about producing a
sports  section?"  he  asked.1) Was an award-winning sports editor for The
Arrowhead, my school newspaper at Flint
Not knowing what I might be getting into, ICentral  High  School  in  Flint  (MI).
slowly answered, "I played some sports in
high  school."2) Was a Michigan State University graduate
with a Bachelor of Arts Degree in Journalism.
Then he shared his situation: "I have been
somewhat critical of my sports editor in3) Was a weekly newspaper editor prior to
recent weeks, and when I arrived to work thisarriving  in  Colorado  Springs.
afternoon, I found out that he had up and
quit, walking out in a huff. Because of the4) Knew how to handle wire copy, write
loyalty of his staff, they all walked outstories, take and develop pictures, layout
with him in a show of solidarity. I need topages, write headlines and photo captions,
put out the sports section tonight and I needand do everything else that needed to be
your  help."done.
Being older, more experienced and more5) Was an outstanding prep runner in high
mature, I now realize I kind of felt like theschool, had played baseball, basketball,
President was calling, and so I stuck my neckfootball and hockey in my youth, and was also
out  by  agreeing  to  help.on  the  swim  team  in  high  school.
My needy "grandfather" figure turned out toWhy did I do this? Easy, if I shot off my
be the publisher of the newspaper. He quicklymouth about what I knew and then screwed up,
ushered me into the wire room, and began aI would never regain the publisher's
two-minute drill on what I would have to doconfidence in my abilities. By wisely acting
in taking stories off of the Associated Pressnormal but giving the impression that I had
and United Press International news wires.fallen off of a hayseed wagon, anything I did
The first thing you learn is the stories arewas  impressive to a man with an urgent need.
continuous  on  the  multiple  wires.
The moral to this real life, true story is:
Then he took me to the sports department andNever be too quick to tell people what you
began explaining how we needed to chooseknow or can do, and never be too slow to
stories to run, edit copy, layout news pages,figure out when opportunity is knocking. It
write headlines, choose pictures to crop andis called street smarts and it is one way
run, write photo captions, answer phone callsthat  successful  people  get  ahead in life.
from stringers in the field, take dictation
over the phone, etc. There were formerlyFrom potential disaster, I would go on to be
several support staffers that did these taskseditor or managing editor of 6 weeklies, an
daily  with  the  sports  editor  in command.investigative reporter for a daily, managing
editor of a daily and own and operate a
It became obvious to me that the publishercommunity  publishing  company.
had not done squat in producing a daily
sports sectionor any section of the paperinAnother very important lesson in life that I
years. We started sending copy and photoslearned from this experience was, when a
down to production so typesetters could getperson has a need, do not shoot off your face
cranking out copy. There was some realabout what you know, simply shut up and get
trauma at times, but we managed to get theabout the business of helping the person at
job  done.THEIR point of need, not yours. Life has a
way of rewarding people who tend to be more
Remember that 38 years ago, there was noother-centered  than  self-centered.
Internet, no transferring of files, no
software programs to generate area layout,Take your eye off of yourself and put it on
and no automatic plating process. Everythingsomeone else, and life will naturally send
was done by hand with IBM Selectricits  blessings  your  way.
typewriters,  and  over  the  phone.
(Editor's Note: After I left the Free Press,
At the end of the night, the publisher wasit was apparently acquired by the Sun
very grateful and invited me back to join himNewspaper chain and became a liberal leaning
in the next night's production. Long storynews product in competition with the more
short, I told him I would do it and call himconservative Gazette-Telegraph. In the 1980s
if I needed any help. That made him even moreit apparently changed hands again when the
grateful. I did not call him the next nightFreedom Newspaper chain, owner of the
and produced as good a sports section as theyGazette-Telegraph, bought it and eliminated
had  ever  done.its only competition by immediately firing
the staff and shutting it down.



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