| Tip 1 | | | | mountain air'. Your both, but the first description is a |
| Get back to basics, and get things in the right order. | | | | feature and the second is a benefit. Benefits, not |
| First things first, define what it is you sell. Define it in | | | | features, sell because they create the emotional |
| simple, and clear, language (try writing it down on a | | | | connections. |
| sheet of paper). Remember, you're not a 'rental', you | | | | Tip 4 |
| are a set of 'experiences'. So, think through what | | | | Advertise on one, or more, rental listing sites. Several |
| what experiences you provide to guests, and then | | | | is better, but bigger isn't necessarily better. Do your |
| go out and tell people. | | | | research. Expect to pay for using them, as the good |
| Tip 2 | | | | paid sites will get you traffic (only use free sites on |
| Think about the benefits people get coming to stay | | | | an experimental basis - don't rely on them for your |
| at your property. A Benefit is not a Feature. A | | | | bookings until you know they work for you). Traffic |
| Feature is 'a quiet location in the mountains' - a | | | | means enquiries, and enquiries means bookings. |
| benefit is 'an escape from the tourists in clean fresh | | | | Tip 5 |
| air where you can relax...' | | | | Get your own website for your property. Don't get it |
| List all the benefits you have. Include problems you | | | | expecting to find new business with it - it will cost |
| solve (where you are, ease of getting to, the | | | | you a lot of money and years of time to get good |
| uniqueness of where you are or what you are, and | | | | rankings - finding new business with it is not the |
| so on). Now, write copy based on your benefits. | | | | objective. You need it to get enquirers from your |
| That's what will engage your potential customer | | | | chosen listing sites to go to it, where you'll isolate |
| emotionally. And it's emotions that sell. | | | | them from your competition, and where you can |
| Tip 3 | | | | focus on converting their interest into a booking. |
| Are you a 'quiet location in the hills?' or are you | | | | Although your website should look good, it doesn't |
| 'somewhere far away from tourists, in a tranquil spot | | | | have to look pretty, it has to be effective. |
| where you can get away from it all, with clean | | | | |